The importance of great reviews by Hopping Mad Designs cannot be understated. Reviews good or bad can make or break a business and this goes for testimonials as well. It is vital for a business in this day and age to be constantly monitoring online chatter, reviews, gossip and noise regarding your business, brand or company. Leaving this unmonitored is a recipe for disaster, this is why the review team at Hopping Mad Designs is recommends that you Google your name and add the word ‘review’ at the end of your name and see what comes up.
If what you see makes your heart skip and beat and starts to raise a sweat then it’s time for what is known as complete damage control, or what we like to call online reputation management. The issue that we find with reviews, is that they are so easy to make. Anyone can post something online without any thought of the consequences or what damage it might bring to that business. There are literally thousands of websites out there online where you can easily publish content and this can and will have certain ramifications.
It’s all great if what you publish is positive, but if what you write is negative or malicious then this is out there for the world to see. Now the issue here is that the barriers for publishing are so very low, which can lead to a pandoras box opening for any one with an axe to grind. For example, an ex disgruntled employee could easily falsify a name, set up an account and pretend to be an unhappy customer. A ex spouse with a grudge could easily open up the secrets of your business online, share office gossip or even trade secrets. Basically, anything and every thing is ripe for the picking. This spells serious dramas for many businesses who are exposed to this type of slanderous online verbal assaults.
This is why it is essential that all business owners remain vigilant online of what is being said about them and if they notice that there is a comment that they feel is out of the ordinary or untrue, then they must take immediate steps to mitigate this.
So what can be done about a negative review?
Firstly contact the person who wrote it, try to sort the issue out and see if they will retract this. In a perfect world this would be ideal. But, like so many things this is not always possible. People who publish reviews online and more than likely to want to keep this public and the only other option is to employ the services of a digital marketing agency like Hopping Mad Designs that is able to, through our SEO abilities, take these bad comments or remarks off the first page of Google.
Whilst we cannot fully eliminate these comments, what we can do however is bury it deep online that users will really have to search hard to dig it up. This is the beauty of our service and this is how we have helped many businesses over come slanderous attacks online and come out unscathed.
If you have had a bad review and wish to bury it deep within the bowels of Google give us a call and we will help sort this mess out for you. Waiting and hoping this will go away is a fools dream, it just won’t happen. This is the unfortunate reality of the online world and this is why issues like this must be mitigated early. You do not want your clients or potential customers seeing anything negative, even if it is completely untrue.